Australian fashion stylist Donny Galella has curated a pink collection on behalf of the McGrath Foundation, which will be sold on The Iconic through October.
Marking Breast Cancer Awareness Month this October, the range includes different styles from The Iconic’s exclusive brands AERE, Atmos&Here and Dazie, covering women’s pieces in sizes 8-20, in various hues of the colour pink. This includes dresses, blazers and basic tees.
The accompanying marketing campaign features real women who have experienced a breast cancer diagnosis.
10% of all profits from the collection will go directly to funding McGrath Breast Care Nurses who provide physical, emotional and psychological support from diagnosis and throughout treatment for people experiencing breast cancer.
"Most people have been touched by breast cancer in some way," The Iconic chief commercial and sustainability officer Gayle Burchell said. "As Australia's leading fashion and lifestyle platform, we are honoured to use our platform to raise critical funds and awareness to help the McGrath Foundation work towards its mission that no one goes through breast cancer without the care of a breast care nurse.
“Pink is a timeless colour that transcends trends and continues to work its way into the modern woman's wardrobe. Whether it's worn top to toe, or individually to add a pop of pink to an outfit, it's fitting that pink is the colour of care -soothing, comforting, healing but equally powerful.
“We’re thrilled to be launching the Pink Edit as another avenue for Australians to get behind the McGrath Foundation and wear pink this Breast Cancer Awareness Month.”
Galella, who sadly lost his sister Maria to breast cancer in 2022, said he has been a longtime supporter for the McGrath Foundation.
“I jumped at the opportunity to style the McGrath Pink Edit with The Iconic to support the vital work of the McGrath Breast Care Nurses," Galella said.
“What you wear can have a transformative effect on your mood and wellbeing, particularly pink, which is both calming and empowering. It’s also the colour of care that represents the McGrath Breast Care Nurses.”
The McGrath Foundation has supported more than 127,000 individuals and families impacted by breast cancer since its inception in 2005, and now funds 204 McGrath Breast Care Nurses providing free care and support in communities across Australia.
According to the foundation, breast cancer incidence is rising, and along with improved survival rates and the increasingly complex treatment trajectory, the ongoing need for specialist breast care nurses continues to grow.
“We are calling on the nation to shop pink for a purpose to help us reach our goal to fund 250 McGrath Breast Care Nurses by 2025,” McGrath Foundation ambassador and director Tracy Bevan said. “Everyone going through breast cancer treatment deserves access to a specialist breast care nurse, and I hope that by encouraging Australians to add some pink to their wardrobe this Breast Cancer Awareness Month we will be closer to making this goal a reality.”
The McGrath Pink Edit will be available exclusively on The Iconic until October 31.