Australia and New Zealand fashion platform The Iconic has managed to reduced its free standard delivery time to 1-2 days, marking a 50 per cent improvement from its previous four-day delivery time.
This matches similar timings in Sydney where The Iconic’s distribution centre is located.
The speed up of the fashion platform’s Melbourne delivery times is relatively faster than its key competitors, with Amazon pitching 3-5 business days for standard delivery in metro areas, and just as fast as H&M which has a standard delivery window of 1 to 5 days for metro areas on Australia’s east coast.
According to The Iconic, its reduction to delivery times was made possible with support from The Iconic’s logistic partners and upgrades to its service models, enabling orders to be more efficiently transported from its Sydney-based Fulfilment Centre.
Alongside faster delivery, it also reduces reliance on traditional speed-service transport methods, reportedly helping with low emissions delivery options.
The latest move follows the introduction of Twilight Delivery in Melbourne and Brisbane metro areas at the end of 2024. This service allows customers to shop between 5pm and 8am, with their orders delivered by 6pm and 10pm the following or same day.
"I am thrilled to announce our improved delivery services in Melbourne,” The Iconic chief operations officer Rostin Javadi said.
“By reducing our standard delivery time by 50 per cent and introducing options like Twilight Delivery, we are setting new standards in e-commerce and also prioritising our Melbourne customer, who until now hasn’t had access to our same and next day services.
“We are looking forward to expanding faster delivery options to other markets across Australia.”
The announcement also follows the integration of Australia Post Parcel Lockers in 2024, improving the delivery experience by offering 24/7 secure access for customers to pick up their deliveries.
The Iconic’s standard delivery is free for orders above $75, made up until 1pm. Express deliveries are next for orders until 1pm.