RMIT has partnered with some of Australia's leading brands, including The Iconic, on a new short course on brand experience.
The new course aims to break down brand homogenisation and encourage brand differentiation, and also features other Australian brands such as Vegemite and Koala.
The course also addresses a surging industry demand for brand managers, which is expected to grow at a rate of 22% over the next five years, according to data from Seek.
The Iconic CMO Alexander Meyer said that the business is thrilled to be able to share its knowledge with a new audience.
"’Never stop learning’ is one of the eight core principles that we at The Iconic live by, so it’s humbling to be able to share what we’ve learnt over the years with a new audience.
"The Iconic is redefining the future of retail in Australian and New Zealand; we want to create a better future by liberating the world from meaningless constraints.
"We’re excited to extend our knowledge to help further educate those who want to learn more about brand experience at RMIT Online," he said.
RMIT Online CEO Helen Souness added that the course will teach students how to to merge brand and customer experience.
"Brand strategy is at the heart of the most successful leading businesses, and we are proud to be working with such iconic partners to introduce our newest offering Brand Experience.
"There is often a divide between customer experience and brand, and this course tells you that you don’t have to be one or the other, you can be both," she said.
The course will run for six weeks and is priced at $990, with graduates becoming fully credentialed by RMIT University upon completion.