The Daily Edited (TDE) has been pulled out of liquidation with a sales process commencing for the accessories brand.
KordaMentha Restructuring is seeking Expressions of Interest in the sale of TDE, which collapsed in September owing $2.8 million to creditors.
KordaMentha Partner Kate Conneely said she expected a lot of interest in the sale from potential buyers.
“The Daily Edited is already a favourite of fashion-conscious consumers, both locally and overseas. It is well known for the quality of its products and beautifully curated shopping experiences, both in-store and online,” she said.
“The fundamentals for a high-performing, boutique fashion business are in place. This is a great opportunity for a buyer looking to build on an established brand with loyal and engaged consumers, and set it up for future success.”
TDE traded personalised accessories, retailing leather goods that consumers could customise with monograms.
Its product range included bags, purses, wallets, organisers and phone and laptop cases for both men and women.
TDE has a flagship store in the Queen Victoria Building in Sydney’s CBD, an online shop and shopping enabled on its popular social media platforms.
The brand is also well known for its collaborations with international influencers and fashion personalities, such as Hailey Bieber and Amber Valletta.
Prior to its collapse, the business outlined a strategy for future growth including changes to production and brand.