Fast fashion etailer Temu is now the eighth-largest online retail brand in terms of audience in Australia, according to new data released by research firm Ipsos iris.
Temu traffic rose 14.2% to more than 9.2 million Australians in June, across both its website and app combined.
The online marketplace launched in Australia in March this year and now sits ahead of Google and Bunnings.
Amazon is the leading brand in terms of consumer traffic, with 14.1 million views in June, down 0.7% on the prior month.
eBay Australia has the second-highest recorded traffic of 12.2 million, down 0.9% on the prior month.
Flybuys, which is jointly owned by Wesfarmers and Coles Group, recorded the second-highest lift in traffic of 9.1%, at 10.4 million.
Ipsos iris reported that more than 20.7 million people used a retail website or app in June, calling it “steady” despite cost of living pressures and soft discretionary spending.
Retail categories that saw audience declines during June were in the discretionary category including flower shopping (-37.4%), photos (-5.5%) and automotive - parts and accessories (-4.3%).
Australians aged 14+ spent 3.7 hours per day, or 111 hours per month, online in June, a decline of 4.6% compared to May.
Sports and games categories saw some of the greatest audience increases for the month, up 4.1% and 2.6% respectively.
People aged 25-39 were the largest cohort online during June, while people aged 40 to 54 spent the most time online.
The most consumed online categories by total audience size in June included search (20.9 million), social networking (20.9 million), technology (20.8 million), retail and commerce (20.7 million), and entertainment (20.5 million)