Global fashion and lifestyle platform Temu has risen the ranks of Australia’s top online retail brands, hitting fifth place ahead of Everyday Rewards, Flybuys, Coles Group, Google and Bunnings Warehouse.
The data comes from global market research firm Ipsos iris.
Temu’s surge in the ranks comes just over a year since the Chinese eCommerce giant launched in Australia, growing its audience by 39.7 per cent - the largest growth by any business across the board. This is well ahead of Coles Group, which recorded the second-largest increase from last year by 18.8 per cent.
Leading the top 10 list is Amazon, with an audience of 15.35 million, followed by Apple (13.01 million), Woolworths (12.73 million), and eBay Australia (11.88 million).
Temu’s audience sits at 11.32 million, up from just 8.10 million last year.
Almost 21.1 million Australians aged 14 or above used a retail or commerce website or app in May.
In the retail sub-categories, the largest growth was for flower shopping for Mother’s Day on May 11, which jumped by 28.6 per cent compared to April and by 21.2 per cent compared to February 2024 - which was the next biggest month for purchasing flowers online due to Valentine’s Day.
Restaurants and pubs websites and apps also saw their biggest audiences for 2024 in May, to more than 5.9 million people, up 5.8 per cent on April.
Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia, showed that overall, 21.5 million Australians aged 14 and above used the internet in May and spent on average 4.5 hours per day, or almost 137 hours for the month, online.
The most consumed website and app categories in February were search engines (21.4 million), social networking (21.3 million), technology (21.3 million), retail and commerce (21.1 million) and entertainment (21.1 million).
As the winter weather makes its presence known, the energy suppliers/utilities category grew its audience by 5.7 per cent.