Gloabl e-commerce platform Temu has opened its platform to Australian sellers two years after entering the country officially.
The online marketplace is now intended to connects Australian businesses directly with local consumers.
“For consumers, the addition of local sellers means they’ll be able to enjoy a broader selection from Australia-based sellers on Temu,” a Temu spokesperson said.
“Local businesses can now tap on Temu as a low-cost channel to connect with millions of shoppers, creating new opportunities to expand and reach new customers.”
Temu has rolled out its local-to-local model in more than a dozen markets including the United States, the United Kingdom, Germany, France, Japan, and South Korea.
According to the global platform, more than 50 per cent of new sellers on Temu make their first sale within 20 days.
Temu launched in the United States in September 2022, and is incorporated in Delware and headquartered in Boston.
The platform is owned by global commerce group PDD Holdings, which was founded by 43-year-old Chinese billionaire Colin Huang.
PDD Holdings also manages Pinduoduo, a Chinese online retailer.
The platform has since expanded to 90 markets across North America, Europe, the Middle East, Africa, Asia, and Oceania. Temu entered Australia in March 2023.
According to Similarweb’s 2025 Digital 100 Australia report, Temu has been ranked the fastest-growing website in Australia, with a 72 per cent increase in unique visitors year-over-year.
Apple’s App Store data shows that Temu was the most downloaded iPhone app in Australia for 2024 and the only shopping app to make the top 10 free apps list in Apple's rankings.