Australian low-price retailer Target has unveiled a new First Nations design that will be on display throughout its Deadly Store Network.
Titled ‘Family Tides of Unity', the artwork was proudly created by several young Indigenous designers from Indigenous Design Labs based in Cairns, with support from First Nations design and creative agency Ingeous Studios.
According to the artists, the design is a visual representation of Target’s journey towards creating welcoming spaces for everyone in the community.
The art will be seen across the brand’s Deadly Store Network - which consists of 36 stores across Australia - and will feature across a number of internal and external communications.
‘Family Tides of Unity’ was unveiled at the Target Cairns City store in Far North Queensland.
According to Target, its Deadly Stores are situated in areas that hold a high proportion of First Nations people and are designed to drive Indigenous employment and career pathways, as well as to boost cultural awareness and strengthen community connection for team members and customers alike.
Target chief people and capability officer Tristram Gray said the stores have helped drive Indigenous staffing representation at the low-price retailer, which hit 3.7 per cent in 2024.
Kmart Group - which includes both Kmart and Target - employs over 2,200 First Nations team members representing 4.8 per cent of all team members.
“With our national reach, we have a unique opportunity to celebrate Indigenous culture, by sharing positive stories across our stores to inspire and educate customers and team members and having open pathways to creating meaningful employment,” Gray said.
“These elements are key to creating a lasting positive impact, for individuals, their families and communities.”
Indigenous Design Labs co-founder and Ingeous Studios director Leigh Harris said it is rare of regional creatives in Australia to have the chance to design for major companies, “which made it especially meaningful for the aspiring young designers from Indigenous Design Labs to create a unique piece that captures Target’s Reconciliation journey.”
“This design brings First Nations cultures into their stores across Australia, creating something we can all take pride in and that people who shop at Target can enjoy every day,” Harris said.
The design itself includes elements of knowledge sharing and healing, alongside the eight reconciliation pillars: institutional acceptance, relationships, race relations, historical acceptance, equality, equity, respect, unity, and opportunity.
Nationally, Target operates 128 stores.