Swiss watch manufacturer Swatch has opened two new flagships - one on Collins Street in Melbourne and another at Murray Street Mall in Perth.
The new Melbourne flagship will become the brand’s largest Australian store, at 239 square metres, while Perth boasts a 72 square metre footprint.
The two new flagships join the brand’s existing retail stores, including Pitt Street, Bondi Junction, Queen Street, and South Wharf.
Featured collections in the new Melbourne flagship include core Swatch styles, as well as its latest collections such as Swatch Neon, Swatch Art Journey, Big Bold, Bioceramic What If?, Bioceramic MoonSwatch and Bioceramic Scuba Fifty Fathoms.
The store has an 'open walk-through space' with seven glass brick totems walls and product collection islands. The space also contains large LED screens sharing the latest product collections, glass and metallic brick walls and a new bar concept for consumers.
The smaller Perth store will sell a similar product range to Melbourne.
Swatch is a brand under the Swiss Group umbrella, which designs, manufactures and sells watches, jewellery, watch movements and components.
Swatch Group employs more than 33,500 people in over 50 countries. Net sales in 2023 amounted to 7.8 billion Swiss francs (AU$13.58 billion).