Fast fashion continues to pose a threat to the Australian fashion industry, an Australian sourcing expert said, adding that sustainability is now trumping the high-demand business model.
International Exhibition & Conference Group CEO Marie Kinsella, who oversees Australia's Global Sourcing Expo, said that only 7,000 tonnes of clothing is recycled each year, while 220,000 tonnes are discarded into landfill.
Kinsella said many consumers can’t let go of fast fashion, noting that there are little to no resources to recycle textiles.
“Clothing waste has become one of the largest contributors to the country’s waste problem," Kinsella said. “The industry is also characterised by fast production and consumption cycles, resulting in the excessive use of natural resources, high energy consumption and pollution via microplastics.
“Brands look to developing countries to produce clothes at a lower cost – using cheap labour. These workers are generally exploited and paid low wages in unsafe working environments.”
While she noted that more needs to be done, Kinsella said there currently is a noticeable shift in consumers prioritising ethically-made products.
“The conscious consumerism mindset is definitely spreading, and many buyers are seeking accountability for whether or not the clothes they purchase were produced under ethical and sustainable conditions," she said. “By embracing sustainability, social responsibility and ethical practices, you can equip your business with the tools needed to succeed in the modern era.
“The fashion industry is undergoing a major shift towards sustainability and many manufacturers and designers are heeding the call."
Kinsella said the main focus in its 2023 Global Sourcing Expo, held from July 11-13 in Sydney's International Exhibition Centre, is promoting transparency and accountability throughout the international sourcing supply chain through its program.
“The Global Sourcing Expo gives brands and retailers more transparency into how and where the goods are made and gives them the freedom to explore the best fit for their company, all under one roof."
According to Kinsella, there are six key steps to consider when tackling sustainability in fashion production. They are using sustainable materials, reducing waste, considering low-impact dyes, recycling and upcycling, energy efficiency and fair labour practices.
“It can be difficult to implement all of these measures at once, but choosing to follow even just one of them can make a major difference in promoting sustainable practice," Kinsella said.