Women’s retailer Sussan has unveiled a landmark survey capturing the voices of more than 16,000 women across Australia.
The results have just been released ahead of International Women’s Day.
According to the survey, cost of living is the number one challenge facing women, with nearly one in three citing financial stress as their top concern.
The mental load remains a silent weight, with 68 per cent of women carrying the majority of household responsibilities – yet only 36 per cent feel appreciated for it.
More than half of women don’t feel safe walking alone at night.
The survey also revealed that 73 per cent of respondents feel unsupported by healthcare providers, especially when navigating perimenopause and menopause.
One in three women say their self-confidence has decreased in the past five years.
Meanwhile, 50 per cent of women say clothing boosts their confidence, with 62 per cent now prioritising comfort above all.
“For more than 85 years, Sussan has dressed Australian women through life’s many chapters. But style is just one part of the story,” Sussan managing director Natalie Aardoom said.
“As a brand for women, by women, this survey makes one thing clear – women are carrying more than ever, and much of it remains unseen. From financial strain to the mental load, safety, and self-confidence, these findings aren’t just statistics; they’re a wake-up call. The stories of Australian women need to be heard.
“As a brand for women, by women, we know women are carrying more than ever, and much of it remains unseen—but seeing 16,000 women’s voices come together is powerful.”
“From financial strain to the mental load, safety concerns and shifting self-confidence— this survey doesn’t uncover anything women don’t already know; it amplifies what we’ve been saying for years. Now, it’s time to make sure their voices aren’t just heard, but truly listened to.”
Despite the challenges women face, they reportedly find strength in personal style, small joys, and meaningful connections. Half of those surveyed see fashion as a confidence booster, and 41 per cent say time with loved ones brings them the most happiness.