SurfStitch has launched its first customer app.
From humble beginnings just over a decade ago in an overflowing garage, SurfStitch has grown and adapted to become one of Australia’s most innovative eCommerce businesses - now serving millions of customers.
The business’ growth strategy is centred around its core connection to its loyal and growing customer base.
A critical part of this strategy is to launch both iOS and Android apps, empowering SurfStitch to engage with its customers on a highly individualised basis, increasing customer lifetime value and driving sales through the app.
SurfStitch intends to initially launch its apps in Australia, where the greatest volume of consumers are already shopping on mobile.
Surfstitch MD Justin Hillberg said SurfStitch is in a strong position to engage and retain these shoppers with its app.
“At SurfStitch we want to reward our customers for their loyalty by providing them with the best possible experience available.
”Whether this be through enhanced product discoverability, app-exclusive drops or more impactful ways of surprising and delighting them.
“Apps allow us to do all of this while driving profitable revenue growth.
“Despite the Covid-19 outbreak, we thought it was essential to continue to prioritise our plans to engage shoppers through this additional channel.
“This pandemic has been a catalyst for mobile shopping, making an app all the more important for us.”
Brand and eCommerce GM Dane Patterson said the business has a customer first mindset.
“In light of recent challenges both locally and globally, we decided now is the time, more than ever to reinforce the relationship with our customers and give them something to feel good about.
“With the richer experience and improved ease and convenience apps offer, if we put a smile on our customers’ faces, we’ve achieved what we set out to do.”