Australian fashion etailer SurfStitch has launched its summer marketing campaign, ‘Ready for Everywhere’.
The campaign is backed by a 9-week outdoor and transit rollout with JCDecaux, alongside contact airing across connected TV and YouTube, and digital and social.
According to Alquemie Group CEO Sacha Laing, SurfStitch’s new brand identity and campaign focuses on the transition of its customers between work, life and play.
“Curated with real life in mind, our products are not just fashion, but gear for living,” Laing said. “From surf to summit, we stand for style without the high maintenance.”
Alquemie Group creative director and head of marketing Luke Williams said it takes confidence for a brand to be reductive when it comes to identity evolution.
“But with that refinement comes clarity, and in this case it takes the form of a new logo that reinforces the brand’s online presence, flexing in digital and animated formats as a tool to communicate the broad range of categories in which we play.
“Paired back with a more elevated approach to imagery, our new visual identity marks the beginning of a new chapter for SurfStitch.”
SurfStitch has a curated portfolio of more than 300 apparel and lifestyle brands. This includes Billabong, Rip Curl, Adidas and Quiksilver.