Supre has expanded its offering, launching an Event Edit of elevated dresses, available exclusively online.
The Event Edit is Supre's first venture into the formal and occasionwear dress market.
The collection has launched with eight on-trend styles with adjustable straps, in sizes six to 16.
With a focus on accessibility, Supre GM Jodie Bongetti said the new collection offer luxe pieces at an affordable prices.
"The launch of Event Edit is more than just a collection launch for us.
"We see it as our opportunity to create premium formal styles, perfect for bridesmaid dresses or for big events such as a formal or 21st, that may have previously been inaccessible for some due to the traditionally higher price point seen in this category.
"Our Event Edit offers a luxe range featuring beautiful fabrics, inspired by all the special moments that we know our customer has been longing for, and at a price point that is affordable for more people.
"We are so excited to be expanding our offering by introducing an elevated formal dress category, and look forward to seeing the new collection out and about, especially as more events are coming back on the calendar," she said.
To celebrate the launch, Supre has invited customers to exclusively preview the range in its new Pacific Fair store, which opened in September.
From today, October 7 to Sunday October 10, customers will have the opportunity to touch, try and buy the Event Edit range at Supre Pacific Fair.
Additionally, with every Event Edit dress order (either via the Supre website or at the Pacific Fair Exclusive Preview event), customers will receive a bonus Mecca Max Life Proof Setting Spray.
The Event Edit collection is available now and retails from $60 to $90.