Australian womenswear brand Supré will open a flagship store under the heritage-listed Shot Tower at Melbourne Central on September 16.
It will house a new store concept that is the first of its kind for the brand, and will be exclusive to Melbourne Central.
The new store will take Supré’s Australian store portfolio to 77, selling the brand’s core collections of women’s tops, bottoms, denim, essentials and accessories.
“Opening our flagship store at Melbourne Central is a natural next step in the progression of our brand as we continue to provide affordable, on-trend fashion for our customers,” Supré general manager Jodie Bongetti said.
“As a popular shopping destination for young Melburnians and tourists alike, Melbourne Central couldn’t be a better fit for our flagship store.”
To mark the official store opening, Supré will host various in-store activations, giveaways and entertainment on Saturday, September 16 from 9:30am.
The first 100 customers will receive a gift bag, filled with accessories and beauty products, with five of these containing a $100 Supré voucher.
All shoppers who spend more than $60 in store throughout the weekend will receive a gift with purchase - Supré’s new 50ml fragrance.
The launch weekend will also include a Supré claw machine.
Supré has more than 700 staff across Australia and reaches consumers via it’s online channel, in-store and via socials. It is part of Cotton On Group.
Melbourne Central accrues an average 56 million visitors every year and has over 300 stores.