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Australian fashion brand Supré has launched its first-ever design collaboration with local graphic designer By Poppy.

The limited edition collection is made up of four styles including a halter top and maxi skirt set, graphic tees and a mini dress. 

A tote bag is also included in the collection in collaboration with the Supré Foundation, with all proceeds going towards the community arm’s mission in supporting young people.

The collection will be sold online and in-store.

The Supré team worked closely with By Poppy founder Poppy Campbell to produce the new range. 

Speaking on the idea behind the collection, By Poppy founder Poppy Campbell said, “the youthful nature of Supré as a brand…embracing the idea of girlhood and all of the motifs that come along with that, like bold florals and cherries.”

Alongside its owned e-commerce platform, Supré also operates over 70 retail locations across Australia. 

Cotton On Group is currently seeking a new leader to take on the helm of Supré following the recent move by Jodie Bongetti who now heads up the group’s other brand subsidiary Factorie.

Supré is celebrating its 40th year in business in 2024.

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