Global fashion brand Superdry has launched a 3D billboard advertising campaign in Melbourne's CBD.
The six-story advertisement has gone live across Bourke Street and Lonsdale Street and will run for a two-month period.
The campaign showcases Superdry's ‘Jackets Worth Exploring’ campaign, which focuses on the brand’s core jacket collection.
“We are thrilled to be the first fashion brand in Australia to leverage the power of a 3D billboard,” Superdry ANZ GM Alastair Davies said. “This unique advertising channel allows us to create an unforgettable experience, emphasising the excitement and exploration that our jackets inspire.”
To further amplify the campaign, the 3D asset will be broken down into six individual 3D videos for distribution across Superdry’s social media, web and EDM channels.
The campaign was launched through a collaboration between Superdry and CLMG agency.