Fast fashion chain Sportsgirl has marked yet another first for its brand.
The retailer, which currently operates approximately 113 stores across Australia, will introduce its first active range 'Work It Out' this month.
The launch is set to access a new target market for the brand and follows the recent release of the new Sportsgirl Explore app, with the retailer now gearing to also activate 'Phase Two' of its digital strategy.
The 'Work It Out' collection will be sold via Sportsgirl stores nationally and on sportsgirl.com.au and features a range of neon–accented apparel, accessories and essential work-out gear.
The range includes 10 active-wear essentials in pops of neon pink, orange fizz, and tangerine to coordinate back with black layering pieces and contrast detail on black basics.
Key pieces in the range include the Line Detail Cami in neon pink with contrasting black back detail, and the retro inspired Sprint Short in Charcoal with contrast tie waist.
The range also includes pink, purple and orange yoga mats with carry strap, wristbands, bright flip top water bottle and gym towel to keep you looking the part while you workout.
Prices in the 'Work It Out' collection range from $6.95 to $59.95.
Sportsgirl was established in 1948. This year marks the brand's 65th anniversary in business.