Australian activewear brand Jaggad has developed a two-piece collection in a bid raise funds for Ovarian Cancer Research Foundation (OCRF).
The collection includes a unisex OCRF Boxy Tee and a Turquoise Bay Sweater, and was released late last week as part of Ovarian Cancer Awareness Month in February. Both products will be sold via Jaggad’s online store.
All gross proceeds from sales will be donated to medical research in ovarian cancer through OCRF.
Jaggad co-owner Steven Greene said the goal is to help shift the tide on the deadly disease.
“As a leading women’s lifestyle and sportswear brand, we are deeply invested in advancing understanding and accelerating research into this cancer that takes too many women’s lives in Australia, and a disease that is currently without enough options to detect, treat and prevent it.”
Jaggad’s inaugural campaign features OCRF team member Aimee Kendall, and her brother Mitch, who recount their late mum Lisa’s personal experience with ovarian cancer.
Diagnosed during the pandemic on the opposite side of the country to her two children, Lisa found solace during her treatment of late-stage ovarian cancer by walking along the rugged coastline of Western Australia.
Kendall and her brother lost their mum to the disease in 2022.
“Mum was an incredible woman, who was active and healthy with a true zest for life,” Kendall said. “Raising us on the coast of Western Australia throughout the 90s, we have the most precious memories surrounded by a community with a positive mindset and beautiful Aussie lifestyle surrounded by surf, sand and the sea. We’re so honoured to see this created in the 2025 Jaggad OCRF collection.
“While funding critical research won’t change what happened to our mum and our family, we have hope – like our mum did – that the tide will change on ovarian cancer for future generations.”
The OCRF is Australia’s leading independent funder of ovarian cancer medical research in Australia. Funds raised via the Jaggad collection will contribute to medical research through the peer-reviewed OCRF National Research Grants Program, and will support scientists to find methods to better detect, treat and prevent ovarian cancer.
All OCRF funds are raised by the Australian community, including corporate partners like Jaggad.
“Changing the course of ovarian cancer is no easy feat, but the OCRF is determined and confident we will turn the tide for this disease,” OCRF CEO Robin Penty said. “This will only be achieved through the support of our growing community.
“We thank and praise Jaggad, an Australian women’s activewear brand for generously committing to Australian research toward a brighter future for all women and girls.”
Jaggad was introduced to the Ovarian Cancer Research Foundation through Club 1054, the OCRF corporate donor network established in partnership with AIA.
The Jaggad t-shirt will retail for $49 and the sweater for $89.