Specsavers has launched an eyewear collection from accessories brand Mimco, stocking the range in-store and online.
The collection features 13 optical frames and seven sunglass styles, and marks the newest Australian brand to join the Specsavers portfolio since Carla Zampatti in 2017.
Specsavers has collaborated with Australian designers and brands including Collette Dinnigan, Country Road, Kylie Minogue, Ellery, Alex Perry and several Indigenous artists in partnership with The Fred Hollows Foundation over the past decade.
The new range includes a cat-eye sunglass style featuring a layered acetate design referencing Mimco’s iconic webbing bag straps, with prices starting from $199 for two pairs single-vision.
Specsavers head of product Heather Murphy said the global eyewear retailer would continue to source national talent.
“Specsavers is committed to supporting local design, so it absolutely made sense for us to collaborate with Mimco. We currently work with a number of Australian brands, and designers, and we are so proud to add Mimco to this list of valued partners.”
The frames are partially crafted from bio-based acetate called Acetate Renew, which Specsavers noted is more environmentally friendly than traditional or standard bio-based acetate.
Mimco head of design Lisa Tyler welcomed the new partnership with Specsavers.
“Design-led craftsmanship and quality is at the heart of everything we do here at Mimco” Tyler said. “The upcoming collection really showcases our heritage rich in creativity and design, bringing customers unique pieces that deliver the effortless style they have come to expect from Mimco.’’