Specsavers has launched a limited-edition range of Collette Dinnigan eyewear, marking a decade-long partnership between the two companies and a shift to sustainable production.
Specsavers head of frames Heather Murphy confirmed the latest range includes one optical and two sunglasses styles produced using recycled materials.
“We’ve been on a journey together to improve our products from a sustainability perspective. The acetate that has been used in this limited edition collection is renewed which contains certified recycled and bio-based content and has a lower carbon footprint than conventionally produced acetate.”
Dinnigan confirmed recent collaborations have evolved to include an increased focus on circularity.
“When Specsavers approached me, I was drawn to the idea of taking something so practical and making it beautiful,” she said. “And to be still working so successfully together ten years later is true testament to the partnership.
“Over the time, I have designed frames for both women and children and have been in constant pursuit of staying true to my design DNA while pushing the boundaries of style. We’ve worked really hard to achieve the highest quality, and more recently put the focus on sustainability which is something I have always been passionate about.
“I love that I can add a touch of luxe to an outfit via what is for many Australian women, a necessary item to see clearly.”
The new range is inspired by the Italian Riviera with oversized frames and embellished details, including Dinnigan’s bee motif on the temple tips.
Specsavers has collaborated with a number of Australian brands including Alex Perry, Country Road, Kylie Minogue, Carla Zampatti, Ellery and several Indigenous artists in partnership with The Fred Hollows Foundation.
Murphy said localised collaborations have created new opportunities for the global eyewear brand.
“Partnerships with designers of such a high calibre like Collette have helped us to forever change the retail landscape by allowing us to offer affordable eyewear, without compromising on quality or design – something that was once considered impossible.
The Collette Dinnigan Limited Edition collection will launch in Specsavers stores nationally on September 28, 2023 and is priced at $199 for two pairs single vision.