More than six million Aussie Snapchat users will have the option to deck out their Bitmoji with Air Jordan 35's from today.
The new Bitmoji Collection of Jorden apparel and sneakers is available now in the app, with users able to dress their Bitmoji's in head-to-toe Jordan branded fashion.
The collaboration follows Snapchat's recent collaboration with Gucci which utilised the Lens function to allow users to try on a pair of Gucci shoes in AR.
Snap ANZ, SEA and HK GM Kathryn Carter said that fashion and technology continue to come together in exciting ways.
"We continue to see the worlds of fashion and technology merge, and are particularly excited by brands using Snapchat to engage with Gen Z and Millennials at scale.
"From the recent Gucci Try-On AR Lenses, to the new Jordan x Bitmoji Collection announced today, Snapchat enables both local and global fashion brands to interact with consumers in a way that's innovative and engaging," she said.
Snapchat reaches 85% of all 13-24-year olds, and 90% of all 18-24-year olds in Australia while more than four billion snaps are created per day across the globe.
Snap head of games and entertainment partnerships John Imah added that the platform is excited to see users express themselves using the new collection.
"This partnership takes Jordan’s physical apparel and sneakers into the digital world in a deeply personalised way.
"We’re excited to tap into Jordan’s legacy of innovation and enable Snapchatters and Bitmoji users to authentically express themselves and their love for the Jordan Brand through our collection," he said.
The Snapchat x Jordan collaboration comes after the highly popular Netflix docuseries, The Last Dance, which explored the career of NBA star Michael Jordan.
The Air Jordan 35's release in China on September 27 and globally on October 17.