Showpo product development and design manager Laura Hunt has revealed to Ragtrader that she derives some design inspiration from reality TV.
Specifically, Love Island.
Hunt said Showpo embraces the different design inspiration sources and encourages them through a team group chat.
"When I’m watching shows like Love Island I’m also looking at what the girls are wearing for inspiration.
"Our team has a chat channel called ‘I saw it and loved it’ everyone gets a chance to have their say.
"It’s such a collaborative culture where women can stand out, make their mark and have fun," she said.
While the business embraces these unconventional methods, it also seriously researches trends through its membership with design and trend forecasting organisation WGSN.
"A lot of research goes into micro and macro trends, all of this research is collated and I then work with the team on the key trends that we will be pushing within each of our monthly collections," Hunt explained.
"Again, this is also dictated by our customer needs, seasonality and emerging trends within what we are actually selling," she said.
Showpo was founded by Jane Lu in 2010 and has since grown its footprint, selling into 100 countries and turning over $85 million per year.