Australian fashion brand has teamed up with The Bachelor US season 25 star Rachael Kirkconnell to launch a new exclusive collection, launching today.
The 40-piece Golden Era collection includes mini and maxi dresses, as well as matching sets, in sizes 2 to 10 with prices ranging from $59.95 to $149.95.
Kirkconnell travelled to Australia to meet with the Showpo team to launch the new range.
“In choosing Rachael for The Golden Era, we wanted someone who embodies Showpo’s values – someone who has fun with fashion and celebrates her individuality,” Showpo founder and CEO Jane Lu said.
“Rachael is the perfect fit for this collection. She’s a true ‘girl’s girl,’ and her energy perfectly aligns with the inspiration behind The Golden Era. We’re honored to have her as the face of this collection.”
Head of brand Jessica Dang said Lu and the team wanted to ensure they found the perfect face to represent Showpo, and have been planning this edit since last year.
"We'd had our eye on Rachael for a while – she's feminine, she's fun and she's a perfect fit for Showpo.
“Over the past few months, we worked with Rachael to draw together a collection that combines Showpo’s signature style with Rachael's effortlessly chic style."
Following her appearance on The Bachelor US in 2021, Kirkconnell’s social media following skyrocketed, with over 1 million followers on Instagram and 365,000 on TikTok.
Kirkconnell said the Showpo team were easy to work with for the new collection.
“This is my first time ever in Australia, so I think this trip with Showpo is one I’ll remember for the rest of my life,” she said. “Everyone has been so wonderful and Showpo has been so fun to work with.
“This is a new era for me – it’s all about trying new things, new experiences and putting yourself out there.”