The Iconic has launched a new campaign highlighting its presence in the sports market.
The campaign, dubbed Hit The Blue Button, has been created specifically for a new YouTube ad extension, which allows viewers to shop directly from the ad by clicking the blue button.
Hit The Blue Button features four ad variations and stars a weightlifter, runner, yogi and swimmer in each of the different ads.
Each of the athletes is performing their sport under duress, encouraging the viewer to click and shop the outfit to instantly relieve them from the strain of their activity.
The new campaign follows the business' other YouTube campaigns, which included its annual summer show in 2020.
The Iconic CMO Alexander Meyer said that the business is excited to try a new ad technology.
"We have the most comprehensive assortment of sport apparel and footwear in ANZ, and we wanted to find an innovative way for our customers to engage and shop sport with us in an iconic way.
"Our ‘Hit The Blue Button’ campaign was created to do just that; not only is it a unique way to drive awareness for The Iconic as a premiere ANZ destination for sport, but it gives us the opportunity to try completely new ad formats.
"We're excited to be an early adopter of new YouTube technology, and we can’t wait to see how our audience responds to this engaging, original and playful creative," he said.
The Hit The Blue Button campaign is now live on YouTube.