Global fashion marketplace Shein will launch a pop-up site in Melbourne’s Clifton Street Markets in September.
Called Styletopia, the pop-up will sell a wide range of apparel and accessories across all genders and ages, as well as some of its latest collections across beauty, home, electronics, shoes and pet outfits.
The launch is in collaboration with Swedish fintech company Klarna and will open from September 8 to 10 from 10am to 6pm.
A DJ will be onsite at the pop-up, along with a beauty bar, photo booth, complimentary coffee and a station to poersonalise tote bags.
It is the first pop-up by Shein and Klarna in Australia and follows successful pop-ups in overseas markets.
Shein reaches a global customer base across 150 countries, with over 11,000 employees. According to Business Insider, Shein was worth $100 billion in 2022.