Shein will roll out more pop-up stores and consumer events in Australia, ragtrader.com.au can confirm.
The global online fashion retailer staged its first pop-up store in Melbourne, running from May 13 to 15.
Speaking to ragtrader.com.au after the launch, a Shein spokesperson confirmed further activations are planned.
"Australia is an important market for us and the incredible success and strong consumer response to of our first Australian fashion show and pop-up store has reinforced to us that there is huge potential for Shein in Australia."
Shein is an international B2C fast fashion eCommerce company that mainly focuses on womenswear, but also offers men's apparel, children's clothes, accessories, shoes, bags and other fashion items.
The pop up showcased Shein's autumn/winter 2022 clothing and accessories range.
Shein confirmed it regularly conducts surveys in Australia to have a better understanding of the market.
"The most popular product categories are dresses and tops and our Australian customers really like floral prints and our more casual styles."