Global fashion business Shein will launch a pop-up activation in Perth this month - the first time the business has physically ventured to Western Australia.
It is the seventh pop-up of its kind launched by the business in Australia, following other activations in Brisbane, Melbourne and Sydney.
The pop-up store will open at Lakeside Joondalup Shopping Centre north of Perth under the theme of ‘Shein Air’ and will sell the etailer’s extensive range of apparel and accessories, as well as its newer collections across autumn and winter, across women’s men’s, kids, lingerie and sleepwear, beauty and health, accessories, home, and pet supplies.
“Shein is thrilled to be making our first visit to Perth, bringing to life another in-person, immersive shopping experience,” a Shein spokesperson said. “This time for our Western Australian customers.”
The pop-up will also include a beauty bar offering makeup tutorials and selling the business’ beauty range, as well as DJ performances, customer giveaways and photo opportunities.
The pop-up will launch on June 21 and finish up on June 23.
Shein’s ongoing retail pop-up rollout comes as the business’ Australian market hits $1 billion in annual profits according to research firm Roy Morgan.