Global online fashion retailer SHEIN is set to hold its first ever pop up shop in Australia, from May 13-15 in Melbourne.
SHEIN is an international B2C fast fashion e-commerce company that mainly focuses on womenswear, but also offers men's apparel, children's clothes, accessories, shoes, bags and other fashion items.
The pop up will showcase SHEIN’s Autumn Winter 2022 clothing and accessories which cover all ages, genders and sizes.
It will include some of the brand's newest collections including SHEIN X (its collaboration with emerging designers), EMERY ROSE (a boho collection), DAZY (an asian-fashion inspired collection), SHEGLAM (beauty collection) as well as home products and its pet clothing range PETSIN.
“We’re thrilled to be hosting our first ever Australian pop up and offering our Australian customers the opportunity to shop the collections in-store,” a SHEIN spokesperson said.
SHEIN has previously held pop up stores in New York, Los Angeles, Berlin, London and Singapore and is now heading here.
The pop-up shop will be located at 340 Flinders St, Melbourne, and will be open from 10am-6pm from Friday, May 13- Sunday, May 15.
Founded in 2012, SHEIN is a leading global online retailer with key operation centres in Guangzhou, China, Singapore and Los Angeles, along with other major markets.