Australian fashion house Song for the Mute will launch a second collaboration with Adidas globally, following an initial run in the Asia Pacific and the Great China Region.
The latest collection will include 10 apparel styles and four footwear styles, including colourways across black, beige, green, brown, charcoal and orange, in a two-phase launch.
The first phase, beginning on October 20, will include two styles of sneakers, zip-up track jackets, oversized t-shirts, zip-up track pants, zip-up shirts and elasticated shorts. Two additional sneakers will be released in December as part of phase two.
Song for the Mute brand director Melvin Tanaya said the collaboration was sparked in 2018 with a social media reach out from Patrick Ng, a director from the Adidas Originals team.
“After connecting over general interests, family life and business, we developed a close friendship of mutual respect,” Tanaya said. “Patrick had been a supporter of Song for the Mute for many years and always kept a close eye on us.
“After a few years, he continued to witness the growth and upward trajectory the brand was creating since connecting back in 2018.”
In 2021, Ng proposed an Adidas Originals collaboration with Song for the Mute, with the first collection going out in September 2022.
“Our first collection with Adidas Originals was released to the APAC and GCA regions,” Tanaya said. “Due to the immediate sell-through success, the directors decided to make all following Song for the Mute x Adidas collaborations global.”
The latest collaboration release comes a month after Song for the Mute opened a new flagship store in Sydney. Tanaya said it is the first-ever standalone retail space in the city’s premium shopping district.
“The response has been overwhelming, with a 60% increase in foot traffic from our previous location in the past 4 weeks,” Tanaya said.
“We are excited to be moving across to our new head office in the coming months – a two-level architecturally designed space that is over double the current size of our studio in Glebe.
“While the brand has continued to evolve since its inception in 2010, this current period of rapid growth and expansion is the result of 13 years of dedication to the design process and expressing work true to both Lyna (SFTM creative director) and myself through an intuitive and organic design process.”