Brandbank Group has opened a mega site at Chadstone Shopping Centre, positioning its lifestyle brands across over 1300 square metres of net lettable space.
Brandbank owns and operates Seed Heritage, kikki.K, Allkinds, Commonry, Fine Day and Unison.
Brandbank Group retail director Denise Haughey said the latest opening is part of an aggressive growth strategy, with 174 retail stores and 326 concessions in Myer and David Jones nationally.
"Opening the doors to Allkinds, Kikki.K, and Fine-Day in one day was a triumphant day for the group," Haughey said. "We proudly brought three new stores, each with its own distinct personality, to Chadstone.
"Our combination of traditional retail and in-centre retail activations engaged and delighted customers."
The addition of these three locations marks Brandbank's fifth presence at Chadstone, joining Seed Heritage's flagship store spanning 730 square metres and the recently relaunched contemporary fashion brand Unison.
Brandbank Group director Danny Hammerschlag confirmed additional national store openings are on track.
"We are thrilled to establish our presence at Chadstone Shopping Centre, a testament to our commitment to expanding our store footprint and delivering exceptional brand experiences for our valued customers.
"As a house of fashion and lifestyle brands, we are strategically targeting larger sites in various locations to better serve our growing customer base."
Brandbank is set to open five brands totaling 1,418 square meters in Canberra Centre from December. This includes a 900 square metre new Seed Heritage store featuring apparel and homewares.