Seed Heritage has unveiled a new concept store at Highpoint Shopping Centre in Melbourne's west.
The new store follows Seed's launch into homewares and is one of the first new stores to house the brand's debut home collection.
The store also stocks the brand's full range of womenswear, with childrenswear and products set to launch in December.
Located on level three of Highpoint, Seed is one of the newest brands to join Highpoint's portfolio, joining sister brand Commonry as well as Kmart, R.M. Williams, Under Armour, Glue Store and Stylerunner to open in the centre.
Other Brandbank group brand, Allkinds, is also set to open in the centre.
"Highpoint continues to cement its status as the number one shopping destination in Melbourne’s west, with over 15 new retailers opening in-centre before Christmas," the Centre said in a statement.
The opening of Seed Highpoint takes the brand's footprint in Victoria to 72, including David Jones concessions.
In total, Seed Heritage operates 263 stores across Australia, including concessions.
