Australian fashion brand Seed Heritage will reopen an expanded store in Canberra, at the city’s Monaro Mall, in mid-December.
At 900 square metres, it will become the brand’s largest store across a portfolio of over 200 in the Asia Pacific region.
Seed Heritage head of retail Kylie Cameron said the new store is a key milestone for the brand.
“We are incredibly excited to be opening our largest footprint Seed store,” Cameron said. “The fit-out will display our latest store design concept and will offer our full lifestyle range across all departments, including an in-store embroidery station for product personalisation, along with a host of convenient and elevated services.”
The store will host a public launch on Friday, December 15, with smoothies and pastries on offer.
Shoppers who make a purchase in the store between December 15 and 24 can sign up to go in the draw to win a $500 Seed Heritage gift card and $500 Canberra Centre gift card.
Canberra Centre GM Gary Stewart welcomed the newly expanded store.
“It’s safe to say the Seed Heritage brand has been considered a favourite amongst Canberrans since first opening its doors at the centre back in December 2006,” Stewart said. “The upcoming relocation and expansion of the store to Level 1, Monaro Mall signifies the next chapter in the evolution of this historic precinct, and we couldn’t think of a better home for it.
“We are also thrilled to now boast Seed Heritage’s largest concept store in the country, which includes the introduction of new menswear and homewares concepts for our community and visitors to discover”.
This latest opening marks a continuation of the Brandbank Group’s aggressive growth strategy, with 500 stores across Australia, New Zealand, Hong Kong and Singapore.
More than 260 of these are Seed Heritage stores, including concessions in David Jones and Myer, and the brand has also recently launched on The Iconic.