Seed Heritage has expanded into the $2 billion housewares market, with the launch of its new 'Home' collection.
The new range spans ceramics, napery, kitchenware, aprons, bathroom, beach accessories, sleep apparel, decor, travel and picnic essentials.
"Home is a category Seed have considered for some time and one that felt like a natural evolution for our brand as we expand our lifestyle offering," Seed Heritage creative director Karla Fitzpatrick said.
"We have designed a range that fits perfectly with our fashion ranges, that we hope our customers will love," she said.
The collection launched in select stores and online today, November 4, with oak timber servingware launching mid-November.
The 69-piece range retails for between $18.95 and $129.95.