Seafolly has appointed model and swimwear designer Georgina Burke as its new global ambassador.
Former Seafolly ambassadors include Jesinta Franklin, Gabriella Brooks, Lara Worthington, Gigi Hadid and Miranda Kerr.
“Seafolly has always been the best at promoting inclusivity and body positivity,” Burke said. “Being able to represent Seafolly is a career highlight of mine and having them bring me home to Australia to shoot such an iconic brand has been a dream.
“I’m grateful for the opportunity to go behind the scenes and meet the whole team, including the head designer who has been with the brand from the beginning.”
Seafolly was launched in Sydney, Australia in 1975. It is currently sold in over 2,100 doors across 50 countries, and through its 30 retail stores (26 in Australia and 4 in Singapore), as well as online and through marketplaces such as The Iconic.
Owner L Catterton is currently pursuing a sale of business through FTI Consulting.