International underwear retailer Saxx is set to extend its partnership with the Movember Foundation by debuting its ‘Bravery takes Balls’ campaign in Australia.
Saxx has partnered with the Movember Foundation in Canada for the past five years, last year raising $42,000 to help continue the funding of critical men’s health research.
This year the brand will be donating $2 from its best selling Vibe range, which features Moustache prints, to the Australian founded charity.
The ‘Bravery takes Balls’ campaign focusses on the mental health aspect of Movember’s fundraising efforts.
Sparkes Apparel, the distributor of Saxx in Australia, director Sarah Scarlett said the brand was proud to be in support here in Australia and looked forward to continuing the partnership.
“The Movember Foundation was established in Australia by a group of mates, and is the only global charity solely focused on men’s health.
"Being Aussies we couldn’t be prouder to be apart of SAXX’s efforts to help champion men to take action for their health and contribute to such an incredible charity.”
Saxx, which launched earlier this year, has already secured stockists such as CIty Beach and Rebel Sport here in Australia.