The former CEO of Alquemie Group, Sacha Laing, has today been appointed to the leading CEO position at Adore Beauty, effective from October 1, 2024.
Laing was the CEO and director at Alquemie Group up until May this year before being succeeded by Scott Evans. Alquemie Group manages fashion brands such as General Pants Co and Ginger & Smart.
Prior to Alquemie Group, Laing was the CEO of General Pants Co and CEO of Colette by Colette Hayman.
He has also held executive leadership roles with several other Australian fashion businesses, including Country Road Group and David Jones.
While at General Pants Co, Laing led the turnaround of the business and ultimately the successful sale of the company to Alquemie Group in 2022. Post the acquisition, he was appointed Group CEO of Alquemie Group.
Adore Beauty chair Marina Go said Laing’s extensive retail and omnichannel experience aligns with its strategic plans.
“He is an accomplished retail leader and brand manager, with significant experience across e-commerce, retail operations, private label development, product management, loyalty, as well as marketing and communications strategy,” Go said.
“Sacha’s appointment further strengthens our leadership team, and ensures we are well-positioned to grow revenue and market share.”
Laing said his appointment comes as Adore Beauty embarks on a new chapter of growth.
“Adore Beauty has a well-established and significant loyal customer base underpinned by its core brand purpose to encourage and enable current and future consumers to step out every day with confidence,” he said.
“We will continue to focus on accelerating our strategic growth pillars, including stand-alone Adore Beauty physical stores, further expansion of our own private label brands, and the integration and expansion of the iKOU business, expected to complete later this month.”
“I’m privileged to have led and worked with some of Australia’s premium retail brands and thank Marina and the board for the opportunity to now lead Adore Beauty, Australia’s number one pureplay online beauty retailer.”
Laing’s appointment follows a comprehensive executive search process, according to Adore Beauty. He replaces CEO Tamalin Morton, who will step down from the role on September 27, 2024.
Laing holds a Bachelor of Commerce (management), a Graduate Diploma in accounting and finance, and is a member of the Australian Institute of Company Directors.