Saba has joined a growing rank of retailers putting a face to their name.
For the first time ever, the retailer has produced a campaign that portraits the people the brand is inspired by.
Renowned UK fashion photographer Roger Deccker was commissioned to capture the intimate series, having shot the likes of Donatella Versace, Anna Wintour and Chloe Sevigny.
Talent for this campaign includes Kelvin Ho from Akin creative, Holly Hipwell from Flowerdrum and the co-founder of Semi-Permanent Murray Bell.
It also includes contemporary dancer Deborah Brown, stylist Megan Morton and Kathryn North from the Murdoch Children’s Research Institute.
Earlier this year, Saba sister brand Sportscraft appointed eight ambassadors to celebrate its 100th year anniversary.
The year-long ambassadors include actress Rachel Griffiths, Olympian Michael Klim and media personality Ita Buttrose.
Japanese fast fashion giant Uniqlo also appointed five Australian ambassadors to mark its entry into the local market this year.
The ambassadors, which include sailor Jessica Watson and blogger Sara Donaldson, have been used across several marketing touchpoints.