Rodd & Gunn has launched a pop-up in Paris alongside rugby brand Gilbert, as the menswear brand scales its global footprint.
Located in the central atrium at the Galaries Lafayette, Boulevard Haussmann, the pop up includes Rodd & Gunn’s latest collection 'Journey to Paradise', with a focus on the brand’s second collaboration with Gilbert, called ‘United in Rugby’.
The pop-up agreement involves large window displays outside of the store and a Rodd & Gunn installation near the Etoile Podium showcasing hero pieces from Rodd & Gunn’s recent collection.
“Following the success we saw launching into Galeries Lafayette last year, we are excited to be back with such an impressive installation at a pivotal moment for the brand,” Rodd & Gunn CEO Mike Beagley said.
“Given our extensive global growth in the past eighteen months, this latest activation is a great opportunity to bring two brilliant collections to the French market, and we cannot wait for our customers to see the space and feel immersed in the world of Rodd & Gunn.”
The fashion label has a flagship store on London’s Conduit Street, 12 locations across America and over 40 stores and outlets across Australia and New Zealand.
The Galeries Lafayette activation opened on October 3, with both collections also available via the retail precinct’s online store.