Australian outback apparel brand Ringer Western has teamed up with Bundaberg Rum to launch a branded collection of clothing and accessories, overseen by brand extension agency Asembl.
The extensive range is designed for both men and women, and includes Bundaberg branded caps, unisex t-shirts, crop tees, work shirts, party shirts as well as swim and denim shorts. The range also includes cattle tags and is priced between $14.95 to $79.95.
It is available exclusively from the Ringers Western website.
Ringers Western CEO and founder Andrew Macdonald welcomed the collaboration.
“Ringers Western has grown up with Bundaberg Rum,” Macdonald said. “We enjoy nothing more than having a cold rum after a day’s work on the farm with our mates.”
Asembl MD Justin Watson shared Macdonald’s views, saying that the reigning together of this partnership on behalf of Bundaberg Rum was a highlight.
“This extensive, stylish and contemporary apparel range for men and women truly captures the spirit of good times,” Watson said.
Ringers Western was launched at a cattle station in the Kimberley of Western Australia. It sells a range of mens, womens and kids clothing and accessories, along with footwear, designed for the Australian outback.