Redbubble Limited, parent to Australian-born global marketplace Redbubble, has changed its company name to Articore Group Limited.
The name change was approved by shareholders at its recent annual general meeting.
Redbubble has undergone a forensic review this year, in addition to unleashing cost cutting measures and staff cuts across the business.
In an ASX statement, Articore reported the name change formalises a recent restructure to more clearly define the group and its two operating companies, Redbubble and Teepublic.
“It also more accurately reflects the operations of the group as a collective of branded marketplaces and our ambitions to expand over time by adding new operating companies."
The company confirmed this last month, with MD and CEO Martin Hosking saying this could be both through organic and inorganic opportunities.
“An example of a new vertical is a marketplace focused on a new product category that leverages the group’s content library,” Hosking said. “In hindsight, the pets category [on the Redbubble marketplace] may have performed better if it was a separate marketplace, as the customers who shop on the Redbubble marketplace are not necessarily those who are looking for pet products.
“Once we have proven this concept, there are a number of opportunities that we can explore.
“We see ourselves as the owner of companies that contribute to the global creative ecosystem and are focused on this space.”
The Redbubble name change has been registered with the Australian Securities and Investment Commission (ASIC).
Articore shares will trade with the ASX code ATG effective from today.