Rebel has announced a 10-year partnership with licensed sports apparel business Fanatics.
The deal sees Fanatics enter its first significant partnership with an Australian retailer, with Rebel the category exclusive supplier of all global licensed team merchandise.
Thanks to the partnership, Aussies can now shop all official licensed apparel from sporting codes including the NFL, NBA, MLB, NHL, Formula One, English Premier League and all major European football clubs.
Rebel MD Gary Williams welcomed the partnership with Fanatics.
"Rebel customers now have access to an expanded range of more than 25,000 licensed sports merchandise items supplied by Fanatics – that is unmatched anywhere in Australia.
"This partnership is a powerful combination that reflects the shared motivation rebel and Fanatics have for innovation, performance and passion – and sees Rebel continue to fulfil its vision of inspiring all Australians to live out their sporting dreams," he said.
Aussies can shop the fan gear on the Rebel website, with Fanatics fulfilling and shipping customer orders directly via its existing international warehouse and logistics.
Fanatics has 8,000 employees and over 300 partners, suppliers, and vendors in 11 countries.
According to parent company Kynetic's website, Fanatics manufactures 50% of the apparel it sells and ships 30 million packages annually.
It was founded in 1995 and has headquarters in Jacksonville in the USA.