Australian-born luxury fashion label Rebecca Vallance has opened its fourth boutique in Melbourne at Westfield Doncaster, marking the brand’s ninth store overall.
The new Doncaster store has opened almost exactly one year since the Rebecca Vallance Emporium store opened its doors.
This latest boutique follows the spatial branding of its Claremont, Queens Plaza and Emporium stores, while tailored to work within the contemporary architectural context of Westfield Doncaster. The brand worked with Archer Design for the interior concept.
The store features include custom-designed plinths, display benches and hanging rails to showcase collections, alongside spacious, mirror-lined fitting areas. Materials featured include rose-coloured quartz and marble, timber parquetry, textured walls and silk carpets.
Other features include a 4.3-metre high ceiling and a large angled shop front that has been fitted with a marble-clad entry.
“Melbourne is a fashion mecca, and we want to ensure we are keeping up with the demand of our customers across the city offering an immersive Rebecca Vallance experience,” founder and creative director Rebecca Vallance said.
“We are thrilled to be able to now introduce our new boutique at Westfield Doncaster to the stylish shoppers of Melbourne.”
The new Westfield Doncaster retail space will also be home to Rebecca Vallance’s latest collection, titled Desert Bloom.
Scentre Group regional centre experience manager Michelle Clarkson called the new Rebecca Vallance store an exciting addition to its retail portfolio.
“We know this new addition to our fashion offering will be a favourite among our customers, especially with spring and party season fast approaching.”