Ralph Lauren Australia has launched its first ‘World of Ralph Lauren’ concept in a heritage building in Sydney's CBD.
Located on the corner of Pitt and King Street, the multi-level building dates back to 1878 and spans over 700sqm with four floors and a private rooftop. The building materials include stone mosaic, stained wood, antique brass with vintage furniture, decor and art.
The heritage site will debut with Ralph Lauren’s collections from its spring 2023 season. 'World Of Ralph Lauren' will also house collections from Ralph Lauren Collection, Purple Label, Polo Ralph Lauren, Ralph Lauren Home, and Ralph Lauren Watches and Fine Jewellery.
It will be the only physical space in Australia to offer women’s Double RL, in addition to the men’s Double RL range.
The new store brings Ralph Lauren’s Australian store count to 15, alongside a dedicated eCommerce site.
The brand has rolled out six new stores in two years, including the opening of The Rocks store and the second Polo Ralph Lauren store within the Queen Victoria Building (QVB), as well as a World of Ralph Lauren store in Chadstone, Victoria.