Ralph Lauren has launched a pop-up activation to celebrate its signature Polo Shirt, alongside the launch of a new coffee table book published by Rizzoli International.
Ralph Lauren's Polo Shirt Pop-Up store is located under the dome within Sydney's QVB shopping centre.
The pop-up will run from May 23 to June 3, offering customers a collection of mesh polo shirts for men and women.
In addition, The Ralph Lauren 'Polo Shirt Book' will be available to purchase in a range of limited-edition colours.
The book reflects on the cultural impact the Polo Shirt has had over the past five decades.
Ralph Lauren has encouraged consumers to share their favourite shirt or memory across social platforms by using the hashtag #MyPoloShirtStory and tagging @PoloRalphLauren.