American fashion brand Ralph Lauren will return as the Official Outfitter of the Australian Open in 2025 (AO25) for its fifth consecutive year.
It is also the third Grand Slam tournament in the Ralph Lauren portfolio, alongside The Championships, Wimbledon and the US Open Tennis Championships.
As the Official Outfitter of the Australian Open next year, Ralph Lauren will dress up to 4,000 staff, including all on-court officials and ball kids, as well as offering a commemorative Australian Open collection of apparel and accessories for the public.
In 2025, Ralph Lauren’s partnership as Official Outfitter expands to a new category, with the brand providing sunglasses to all ground crew, ball kids and match officials across the tournament as the Official Sunglasses of the Australian Open.
Ralph Lauren will also be the presenting partner of the Glam Slam at the Australian Open – an event supporting the LGBTQIA+ community, held during the tournament, governed by the Gay and Lesbian Tennis Alliance.
The 2025 collection will feature core styles such as polo shirts, jackets, headwear and accessories. Ball kid uniforms and staff apparel will feature moisture-wicking properties and UV protection. The ball kids’ Polo will be made with yarns derived from recycled plastic bottles.
In addition, Ralph Lauren has designed a new series of commemorative towels for the AO25, launching in October 2024, available on the local Ralph Lauren website.
Following this launch, the full assortment will be available for purchase on-site at the Ralph Lauren Australian Open retail pop-up stores, at Polo Ralph Lauren retail stores and via its global website from November 2024.
The American brand will also bring back its Create-Year-Own customisation program on-site in Melbourne during AO25, with a series of new tennis-inspired motifs incorporating Polo icons that customers will be able to purchase and customize with their name or initials.
The AO25 Ralph Lauren CYO designs will also be available via its local online website.