Ralph Lauren will launch its customisation program online for the first time as part of its long-running Australian Open (AO) sponsorship.
The global luxury brand is official outfitter for the AO for the fourth year in a row, dressing up to 4,000 people, including on-court officials and ball persons, as well as on-site staff.
The partnership includes a dedicated retail pop-up at Rod Laver Arena for the Australian Open 2024.
Ralph Lauren will bring its ‘Create-Your-Own’ Customisation Program to the store, allowing customers to select from a range of tennis-inspired motifs which can be customised with their name through embroidering or printing. Customisable garments include polo shirts, T-shirts and sweatshirts.
Ralph Lauren will launch the program online for the first time across Australia and around the world.
The global luxury brand will also roll out a series of pop-up retail stores in various cities across Australia throughout January in existing Ralph Lauren stores, as well as with retail partners and external locations.
These include Myer Bondi Junction and Melbourne CBD, David Jones Sydney and Melbourne CBD, the Queen Victoria Building in Sydney, and the Qantas Terminal of Sydney Domestic Airport.
The Rod Laver Arena store has opened ahead of the official tournament commencing this Sunday, January 14, and will be open for the duration of AO24.
It will sell a range of designs from Ralph Lauren as well as the dedicated capsule collection featuring collectable items and apparel across menswear, womenswear and childrenswear.
The brand’s AO merchandise also includes a Ralph Lauren x Australian Open collection, featuring a new series of commemorative towels for AO24. The range will be sold in most Ralph Lauren stores, including the pop-ups, as well as at David Jones, Myer and The Iconic.