Ralph Lauren’s Pink Pony Initiative is celebrating 20 years, with a localised campaign part of its global milestone.
Established in 2000, Pink Pony’s mission is to reduce disparities in cancer care, lead the fight to find a cure and help to ensure that access to quality treatment is available to everyone.
To support the global initiative, Ralph Lauren engaged with renowned photographer, Hugh Stewart to capture the Australian identities who have been affected by cancer for a social campaign.
This includes Elle Halliwell, Deborah Hutton and five additional ambassadors.
100% of the purchase price of the Pink graphic t-shirt and 25% of the purchase price of the other items are donated to the Pink Pony fund or to an international network of cancer charities.
The full Pink Pony apparel collection is available in Ralph Lauren stores nationwide and David Jones.