New York-born, global fashion brand Rag & Bone has just launched a dedicated Australian e-commerce platform, rag-bone.com.au.
According to the brand, this milestone is part of its strategy to expand its digital presence to meet growing global demand.
Ever since the launch of its first flagship store in Australia, in the luxury precinct of Sydney, Double Bay in December 2024, there has reportedly been growing demand and interest locally.
Its collection ranges from its signature denim and tailored outerwear to contemporary accessories and footwear.
“We are continually expanding Rag & Bone’s presence in Australia and am thrilled to include the roll-out of Rag & Bone e-commerce channel to the Australian market which gives us an opportunity to connect with our fans in a more meaningful way, delivering a personalised seamless end-to-end shopping experience,” Signal Brands Australia managing director Paul Smith said. Signal Brands is the local operator of Rag & Bone in Australia.
The new online store, like its brick-and-mortar store in Sydney, will sell the full range of Rag & Bone’s designs.
The website is said to offer a personalised shopping experience, alongside easy navigation and improved delivery following the opening of a new local warehouse in Australia.