Puma Oceania has opened its largest Australian flagship store at Chadstone Shopping Centre.
The 330sqm store opened its doors to customers last week and showcases Puma's sports heritage with a focus on football, running, training and basketball.
The flagship also features a dedicated ‘shopper engagement’ space which occupies a 16sqm area in the centre of the store.
The focus of the space, currently showcasing the brand’s AFL club partnerships, will rotate on a regular occurrence to connect with Melbourne’s key seasonal sport and lifestyle events.
The store also highlights the brand's lifestyle collections including Suede, Cali and Mayze as well as key global collaborations with brands such as Peanuts, Porsche and Scuderia Ferrari.
"The opening of our new Chadstone store demonstrates the confidence we have in the future of bricks-and-mortar retail in Australia," Puma Oceania GM Daniel Gutstein said.
"We are able to bring Puma's iconic sporting performance and lifestyle credentials to the fashion capital of Australia.
"Puma continues to outperform our growth targets in the region, and the Chadstone store opening increases the Puma brand presence in Australia.
"We have designed the Chadstone store to uniquely balance Puma’s global product portfolio and iconic ambassadors such as Dua Lipa, Neymar Jr and LaMelo Ball, with our exciting domestic partners such as Richmond Football Club, Carlton Football Club, GWS Giants Football Club and Melbourne City Football Club," he said.
To celebrate the opening of Puma Chadstone the brand ran a through-the-line marketing campaign featuring out-of-home, digital, social media and in store activations giving shoppers the opportunity to win gift cards and prizes.